Jimmie Johnson x cbdMD
creative & art direction
Working in tandem with Charlie Meatball Productions and Knox MMG, I had the pleasure of co-directing and producing a collection of national TV campaigns and digital marketing assets to highlight Jimmie Johnson’s partnership with cbdMD.
Together, we created millions of impressions through Linear, CTV, OTT and paid social campaigns, ultimately leading to $1.4 M in direct-response sales.
Behind the Scenes
